If it is too long or less relevant, Google may only show a portion of it or one that’s automatically generated in the Google search result. Titles should be both short and informative. This helps Google know how the page is distinct from the others on your site.

Choose a title that reads naturally and effectively communicates the topic of the page’s content. Always describe the page’s content accurately.Additionally, here are some other SEO best practices: We recommend keeping your headline at under or approximately 60 characters to fit Google results that have a 600-pixel word limit and avoid truncation. Here’s the average title and meta description length on December 2021 Average title and meta description length Best Practices For A Good Headline or Title Tag in 2022 According to Google’s blog, there’s no limit on how long a meta description can be, but the search result snippets are always truncated as needed, typically to fit the device width. However, well-written title tags and meta descriptions are still the number one elements that decide your CTR (and CTR is one of the top-ranking factors, go figures)Ī lot of how Google decides what search result snippet to show is based on the searchers’ query and the content on your page. From 2020, Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions. It’s true: title tags and meta descriptions won’t directly help your website magically rise to the top of the search engine results (at least not the way most people imagine). Tools to help you create great title and meta description.

Changes in title and meta description throughout the years.

The perfect length for both title and meta description.

Understand what are good titles and meta descriptions?.

We will talk about what they are, the best practices, and how you can leverage them for your SEO. You can find everything you need to know about title and meta descriptions length here.

Meta title and description length